Siles Networker

Business Development, Social Media Manager and Event Organizer

Social Media helps you to get new customers !

– 43% of companies in the USA get new customers using Social sites

– Offline customers can stand in front of your shop and online customers are in Social Media (similar to be in front of your business in the real world)

– To engage with your customers let me advised you to be yourself



Engage online for powerful publicity

1. “Bizper” (half business, half personal) posts: 10 per week, builds trust and connection

2. Top Tips (750 words) & Article Briefs (1250): Offers value and builds credibility

3. Answer questions: Followers ask & Leaders answer (3 per week)

4. Post tips & @Tag people: Link back to your Blog very powerful.

For example: I found these Marketing tips (Link to my Blog)

5. Check out info: 4 per day (Linkedin: More questions, post questions by category)

6. The Media is looking for Expertise (TV, Radio and Print)

7. Share 5 things engaging online that didn’t work for you


Use Linkedin Search to boost your business

1. 90% of your business could come up through Linkedin search

2. Search Options: Find people by keywords and media coverage for example

3. You can also search by Language, Company size and/or Interests

4. Invite them in

Script example:

If you are not a high level networker, please do not click on the Spam button,

simply delete, ignore or archive my e-mail.


3 Things you Must Do to be successful with Social Media Branding

1. Star posting consistently (3-5 times everyday)

Follow #bizsuccess in Twitter for nice tips

2. Post personality – Be H.I.P. !

– Humour: Funny videos, jokes, thoughts

– Inspire: Quotes & Stats

– Pull (get curious, ask questions)

Build Social Proofs

Ask Linkedin Recommendations

3. Choose quality not quantity

– The more people you know, the less you know them !

– Stablish relationships with your Twitter followers (you got to know them all)

– Be personal with people (For example: I heard you today at this event)

– Have Plan & Procedures (Have Goals in mind)

10 brief Twitter tips

– Pick a short, descriptive name for your account

– No more than 1/10 tweets should be self-promote

– Use  to shorten links and track updates

– Leave room for retweets (The lenght of your name + 4: “RT @”)

– Use lists from day 1

– to find spammers

– Direct messages

– #FF: Follow Friday

– @MT: Modified tweet

– WTF? : What the fuck if they don’t understand the language

-Useful resources: Klout (Measure your influence), Hashable (Buzz + Networking), FriendOrFollow (Who’s not following you back)



By Wendi Caplan-Carrol (Area Director-East at Constant Contact New York)

– There’s Social Media Marketing anxiety all over

– 78% of people trust consumer recommendations

– People is talking about you and about your company

– ENGAGE with people

– Do you have raving fans for your brand ? 

– Customers are not loyal but they should be raving fans 

– Ask yourself who are your raving fans

– Engagement Marketing is about building relationships

– Claim your Social Space

– Start one goal at a time

– Goals setting


Getting Media Attention

Would you like to get Media attention for your company ?

Follow this simple tips:

– Media is on Linkedin & Twitter

– For example:

– You might need minimum 3 months to get readers attention

– Connect by Source Filing

– Send an E-mail once per month

– Keyword tags in your posts






Top 3 mistakes with Social Networking

1. Sites and posts aren’t kept current

2. Messaging/Net-i-quette of grammar is incorrect

3. Instead of building rapport and credibility first, businesses sales Pitch & Push products or services


NOTE: People will promote you without being asked


Urban Technologies: Get More from human emotions

By Daniele Quercia

– Daniele is involved in Technology to be Happy:

– Human Emotions

– Facebook started with Facemash in order to vote the Top 10 hottest girl at the University of Harvard

– Daniele was asking himself how to quantify happpiness and emotions

So then he created Urbangems which is the Facemash for cities

– Cars kill Social Life

For example see how people use cars in Istanbul (Turkey).

– Life on the move

Sharing Cities is the next Social Experience

– GCH: Gross Community Happiness

Theres a short direction to maximise happiness

– Flick tags: prectivity

Tag: Emotions + Business

Twitter para empresas (8 consejos rápidos + video de 4 minutos)

1. Twitter es similar a una Feria Comercial

2. Es muy importante completar en el perfil la sección Biografía

3. Seguir a empresas/personas de nuestro sector de actividad económica así como a potenciales clientes

4. Publicar contenido interesante

5. Utilizar los RT de un modo indirecto

6. Usar los hashtags #

7. Interaccionar y responder en Twitter (Me da mala impresión recibir respuestas de empresas semanas después tras mi solicitud)

8. En la web de la empresa incluir botones para compartir contenido en redes sociales

Twitter para empresas (Video):

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